Boston Store is an online-only retail brand originally founded in Milwaukee, Wisconsin in 1897 as a full-line department store. After decades of growth—under ownership from Federated Department Stores, Proffitt's, and The Bon-Ton—the chain shuttered its physical locations in 2018. Reborn online under CSC Generation Holdings, Boston Store now offers apparel, jewelry, beauty, and home goods, while nurturing its legacy of value-driven style and customer familiarity.